Why SMS Marketing Builds Loyalty More Effectively than Email Marketing

Everyone knows that loyalty programs create interest in brands and help to build a valuable relationship with customers, generating repeat business and word of mouth referrals.  The key to success with any loyalty marketing program is engagement.  How well do you communicate the offers available and highlight special promotions? How well do you follow upRead more

Three Steps to Improve Your SMS Marketing

How is Your SMS Marketing Performance? Whatever the response rate on your marketing SMS campaigns, you’ll want to increase your sales. The temptation is to increase the number of subscribers in order to increase sales. Let’s imagine you send 1,000 texts, and 1% of recipients buy the games console you’re selling at 0. That’s ,000Read more

5 Tips to Get the Most Out of SMS Reminders

SMS is the king of immediate, actionable messages. Not only do people get them in their mobiles, they read them straight away. Hence, it has proven to being a fantastic way of reminding customers of appointments or upcoming events. Here are 5 tips to unleash the power of your SMS reminders. 1. Send it 24Read more

SMS to Save Heart Attack Victims

The SMSLifesaver Program in Sweden has been in trial since 2010, aimed at increasing survival rate simply by sending an SMS to CPR Volunteers who are within 500 metres from the victim.  The CPR Volunteer can then commence CPR before the ambulance arrives.  Find out more about how the SMSLifesaver program works in David Fredman’sRead more

Small Business News You Can Use – October 2013

Here is a round-up of the latest business news relevant to you and your business. More Australians Accessing Internet via Mobiles Here at directSMS we keep telling you that for a fully functioning mobile marketing campaign you need to have a mobile optimised web site and the latest findings from the Australian Bureau of StatisticsRead more

Mobile Marketing is Key to Successful Marketing

SMS marketing is a vital step in any marketing campaign and according to a new report by the Mobile Marketing Association, “85 percent of marketers believe that mobile is a gateway to new markets and audiences.” The data was reported in the “Marketers Guide to Mobile and Data,” which surveyed 400 companies across the consumerRead more