Engaging customers with your message
By following a few simple rules, retail businesses will find it easy to engage and retain customers while growing an SMS marketing list. Sending timely and relevant SMS messages to your list is the overriding rule, but combined with this approach there are a number of SMS message categories that retailers have found to work. These include:
Announcement of special deals and new products
Let your customers know about new and upcoming promotions, particularly those that are time sensitive. This type of SMS fills a void that traditional advertising simply cannot fill. New products can be given a boost when first released to the market, too.
Give your customers the feeling of being valued and wanted with VIP shopping dates or exclusive deals.
Send discount codes
A great way to boost the sales of promotional items is to send discount codes redeemable in-store or online.
Ask what your customers want
Votes and polls are a winning way to engage your customers. Request their opinion and act upon what they tell you, whether it is related to the goods and services you offer or the type of promotion they prefer to receive.
Run regular competitions
Everyone loves the chance to win something, and running draws or quizzes will help engagement and brand awareness.
If you engage in one-on-one consultations, sending a confirmation SMS messages has been shown to reduce missed appointments.
SMS messaging is a great way to build your brand and personalise the shopping experience for customers. Marketing can be tailored to your niche, and your campaign will benefit from greater customer penetration than other methods of promotion and marketing.
SMS marketing is a proven method of customer engagement which helps organisations to connect with their target audience. By using a variety of approaches, marketers will profit from an engaged customers that welcome the next SMS message with anticipation and not boredom.