Your business may already have implemented a bulk SMS system such as Email to SMS or Web to SMS, but as your business grows, your communication needs may become more sophisticated. This is where SMS API Integration fills the gap by streamlining the flow of information between your programs, enabling your business to run more efficiently, both internally and externally.
What is an SMS API?
First of all, we’ll talk about what an API is. Some of you may already be familiar with the term, but for those who are not familiar; an API (Application Programming Interface) is a set of requirements that govern how one application talks to another. APIs make it possible for information to be moved between programs – as explained in Petr Gazarov’s post at freeCodeCamp.com.
In the context of an SMS, SMS API Integration enables your programs to talk to each other so that SMS can be sent to your contacts automatically, and in a timely and routine manner.
The below scenarios will shed some understanding on how SMS API integration can improve the communications of your business, as well as illustrate the need for when your business may need to implement an SMS API.
Manually Exporting And Importing Contact Lists
Instead of generating a contact list from Software A, then inputting the contact list into Software B (ie. excel) in order to send SMS, you can use an SMS API to do the work for you. SMS API can work as an intermediary to pull a contact list from Software A, then send your contacts SMS via Software B. You can set-up the SMS API to do this automatically and at a specific time, if needed.
Sending The Same SMS Daily / Weekly
As we’ve briefly pointed out, SMS API can enable you to automate tasks that require sending SMS. If you, or your staff send the same SMS to other staff or clients on a daily or weekly basis, then it would be worth your while integrating an SMS API to run these SMSs in the background.
Certain procedures conducted in your business may prompt a time-sensitive SMS. Depending on your business, you may realise the importance of sending an SMS to a client on time regarding an appointment, confirmation, or status update. Again, SMS API allows you to set-up and automate time-sensitive text, which can save complications later on.
Why Would Your business Need An SMS API?
As illustrated in the above examples, SMS APIs automate the process of sending and receiving SMS. This takes the workload off your staff, thereby saving you time and money that could be better allocated elsewhere. In addition, this automated process enhances your user experience, and can work to the benefit of your clients or customers, by sending them timely SMS. So if your business is growing and needs a more sophisticated SMS system, then you may want to adopt an SMS API.