Product Development Process

Fast, personal communications with your customers – direct to their mobile handsets!

• Need to promote your next event, new product or next clearance sale?
• Do you have empty tables, hotel rooms or other ‘unfilled inventory’ that is about to expire?
• Want a powerful, personal response device for your traditional or digital media ads?

SMS marketing is one of the most effective ways to beam special offers or promotions direct to your customers’ handset.

 

Why Is SMS Such A Powerful Marketing Tool?

• Much more cost effective and less labour intensive than traditional marketing means.
• Send messages to 3 – or 30,000 people! – in a matter of seconds
• Reliably reach customers wherever they are – at home, at the pub, or out and about
• Schedule bulk SMS messages in advance to coincide with the launch of your big event
• Perfect for last minute offers (e.g. ‘2 For 1 Meals Tonight At Saigon Restaurant. Phone 1234 1234 to reserve your table’)
• Track response and ROI so you can optimise your campaigns accordingly
• Perfect for promoting competitions and Free Giveaways
• 2-way SMS messages allow seamless customer interaction

Relevant Case Studies

Check out how some of our customers have used directSMS’ services to run various marketing campaigns for themselves and their clients.

• Fuji Xerox – Fuji Xerox used a cross media marketing campaign utilising directSMS’ platform to interact with customers and prospects
• Girl Friday Solutions – Girl Friday Solution is a marketing agency using mobile and SMS marketing for hotels and pubs across the east coast

Mobile Marketing Plus For Your Business

Utilising directSMS’ Mobile Marketing Plus platform gives you an easy to use collection of tools designed to make reaching your customers and prospects a whole lot easier.

Your competitors are all using SMS Marketing to sell more of their products and services. Contact us and you too can see how to utilise SMS messaging to better engage with customers.

There are many ways you can utilise SMS messaging for your company’s marketing:

Personalise Your Bulk SMS Messages

SMS is a very personal medium. Some studies have shown that SMS has an open rate of close to 99%. No one deletes an SMS before first reading it.

You can utilise the true power of SMS by ensuring each one of your messages is personalised with your customer’s details. After all, personalised messages have greater “cut through” with readers.

Just because the platform at directSMS will allow you to send bulk SMS messages quickly, does not mean you have to send the same message to everyone. Utilise some of our personalisation technology to ensure each message sent is read fully to get the biggest ROI possible.

2-Way Messaging For Greater Engagement

You can utilise our 2-way SMS technology to engage your customers instead of simply bombarding them with broadcast messages. Our platform is clever enough to correlate each of your customers’ replies with your original message. Great for confirming attendance, competitions or other applications where you want to open a dialogue between you and your customers.

Keyword Based SMS Marketing

Utilise our SMS keyword functionality to build your opt-in lists and better segment your customers or leads.

Mobile Coupons

Printed coupons are a very effective method of attracting new business. Having said that, the process of organising, printing and distributing these coupons can be very costly and time consuming.

By using SMS coupons, you can dramatically cut down the setup costs and lead up times.

You can send mobile coupons directly to your customers’ phones within minutes of their inception. And with the high open rate of SMS (pegged as high as 99% in some studies), the majority of your messages will be read rather than being regarded as ‘junk mail’.

Studies have shown that mobile coupons encourage the customer to be spontaneous. Applications for the retail and hospitality industry are only limited by your imagination.

SPAM Act Compliance

You can use our 2-way or Inbound SMS facilities to track marketing campaign opt-in and opt-out, ensuring you are always in compliance with Australia’s Anti-Spam laws.

To learn how to use Mobile Marketing and be SPAM compliant, have a look at our Mobile Marketing and SPAM video.