Category Archives: Small Business News

SMS Shift & Roster Reminders – A Step By Step Guide

We get a lot of customers asking us how to best use SMS to remind their staff of their upcoming scheduled shifts. This article will hopefully give you a quick …

How to Calculate How Much Your Business is Losing from Missed Appointments

Missed appointments are big business. In Queensland, the government has estimated that missed outpatient appointments cost the taxpayer nearly $4 million every month. A recent study by the Federation of …

Spot your sales funnel leaks using Infusionsoft, then plug them with SMS!

Infusionsoft helps a business to integrate its online and mobile marketing campaigns (as we’ve previously posted in six ways to get the most from Infusionsoft and SMS marketing). Using Infusionsoft, …

What are Automated Appointment Reminders, and do they actually work?

As a business owner, manager, consultant, or salesperson, one of the biggest bugbears in your working day is the missed appointment. According to figures released by the Queensland Government, missed …

Who should be using Mobile Marketing, and Why does it Work?

Although mobile marketing is far cheaper than many other forms of marketing (and easier to execute, too), businesses still ask if the outlay of cash and effort will produce worthwhile …

How to use SMS marketing to improve your customer service

Today’s customer is more savvy and sophisticated then previous generations, due to the technology available to them. They have unparalleled access to information via blogs, reviews, forums, and so on. …

Best SMS Marketing Tips for Retail

Using SMS messaging to promote retail business can be a highly effective tool, helping to grow a loyal customer base. The key to success is balancing both promotion and customer …

Big Name Retailers Are Now Prioritising Mobile Marketing Over Email Marketing & Other Traditional Marketing Channels (Hot News)

Retail Giants prioritise Mobile Marketing Mobile marketing has seen phenomenal growth over the last few years and this is reflected by the big name retailers now prioritising this form of marketing …

Small is Large for Big Four Banks

SMALL business is a key industry sector for the big four banks and business owners can use this to their advantage. The latest Reserve Bank of Australia data shows that, …

Small Business News You Can Use – October 2013

Here is a round-up of the latest business news relevant to you and your business. More Australians Accessing Internet via Mobiles Here at directSMS we keep telling you that for …