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How To Get Customers’ Mobile Numbers

One of the biggest problems businesses believe they face is creating a list of mobile numbers for marketing to. There are, of course, a couple of things that most businesses think of doing when wanting to get customers’ mobile numbers, such as:

  • Screen Shot 2015-03-17 at 12.36.18 pmPlacing a sign-up box on home pages, landing pages, and blog posts
  • Buying a list of customer names and numbers

But for real marketing juice, you’ll need to encourage people who are most likely to buy your products or use your service to give you their numbers. We’ve put together this list of ways to get customers’ mobile numbers to help you build the best customer contact list possible.

Before you start, make sure you know your customers. Identify their needs, desires, and what presses their buttons. Once this process is done, you can get going on building your list of customers’ mobile numbers using these seven methods:

Provide an incentive or run a competition

Make an offer your target customer simply can’t refuse. Offer a discount code in exchange for their mobile number, or run a competition with a substantial prize.

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Give customers free stuff!

Allow customers to sign-up for a free ebook, or subscribe to your newsletter. Make the newsletter relevant, and include special offers inside.

Go into partnership

Don’t be afraid to seek out complementary organisations with whom you can partner. Offering extra complementary products or services is a great way of cross marketing, too.

Capture customers’ mobile numbers when they buy

The best marketing ROI is when you market to existing customers. Capture details at the check-out, or leave a feedback sheet for the customer to fill in (particularly good in restaurants, salons, spas, etc.).

Make your signage stand out

At events, trade shows, and conferences ensure that your signage provides subscription details. Send extra information to target customers when they text in a keyword (a great method for definitive list building).

Screen Shot 2015-03-17 at 12.29.23 pmSpread sign-up through social media

Use the power of your existing social media followers: tweet and Facebook to encourage sign-up to your contact list.

Add your text number to radio and television advertising

If you advertise on either radio or television, make sure you add a call-to-action by text. Use a memorable keyword for customers to text.

And finally…

When you’re building a list of customers’ mobile numbers, remember to follow these basic rules:

  • Include instructions for customers who want to opt out.
  • Notify customers of any costs they may incur
  • Tell customers how often they will receive text messages from you, and then don’t disappoint them.

Get list building now! With a great list of customers’ mobile numbers, you’ll be perfectly positioned to create the best SMS offers and benefit from the highest marketing ROI available today.